Students' Perspective on Quality Assurance Practices: A Case of Private Sector University in District Lahore

Abstract

This paper explores students' perspectives on quality assurance (QA) practices at a private sector university in district Lahore. Guided by an interpretivist paradigm and a phenomenological approach, the research targeted postgraduate students (M.Phil. and Ph.D.) from the four departments under the Faculty of Social Sciences. Using purposive sampling, ten participants (6 female and 4 male) were selected to provide in-depth insights into the awareness, effectiveness, and areas for improvement of QA practices. Semi-structured interview was developed as a primary data collection tool, with questions validated by two experts’ opinions. The interview protocol was finalized accordingly. Thematic analysis was applied to analyze data pertaining to students’ awareness regarding QA practices and recognizing the role of the Quality Enhancement Cell (QEC) in curriculum development, faculty evaluation, and feedback mechanisms. Students highlighted the importance of transparent, timely feedback response mechanisms and advocated for increased representation in decision-making processes. The respondents’ suggestions were organizing workshops and seminars, and a more inclusive feedback culture to empower students in QA practices. Key areas identified for improvement were enhancing trust in feedback systems, addressing students’ fears of reprisal, and fostering critical thinking, and communication skills among students. Findings underline the need for greater student engagement and awareness in QA practices to bridge gaps in satisfaction and ensure alignment with academic and administrative goals. The study offers actionable insights for the university to refine QA systems, promoting a collaborative and student-centered approach to continuous improvement.